He’s a WWE Star and a Vtuber. Those Worlds Aren’t So Different


Brennan Williams stands 6’7″, weighs 300 kilos, and wrestles professionally as Dio Maddin, aka Mace, forcefully terrifying onstage in a cranium masks. And likewise, currently, he’s a 7’14” pink-haired merman named Jibo, with a crunchy octopus ball on his head.

“The brand new king of the seas! Mom effing kraken! The takoyaki shonen! The good black octopus! I’ve many names. I’ve many titles,” Williams-as-Jibo proclaimed on his debut YouTube livestream in February.

Williams is a newly minted Vtuber, becoming a member of essentially the most kawaii development in stay leisure since precise anime. It’s a portmanteau of “digital YouTuber,” an anime avatar whose physique and face transfer at the side of a human performer’s. On Twitch and YouTube, Vtubers entrance stay audiences, generally numbering 1000’s, with cutesy karaoke or the most recent video video games. The highest 10 Vtubers collectively generated 36 million hours watched within the first couple of months of 2021, in keeping with information from analytics agency StreamHatchet.

Shifting between the squared circle and streaming comes naturally, says Williams. What’s Vtubing if not digital kayfabe, a wrestling time period describing the presentation of stage identities and storylines as real even past the mat. “It’s actually the identical factor,” says Williams. With avatars as their masks, Vtubers sustain the efficiency throughout the digital world—YouTube, Twitch, Twitter, Instagram—with out letting anybody know their true identities.

It’s an open secret amongst followers {that a} highly effective anime pressure runs amongst each neighborhood members and high wrestlers. “I’ve heard the expression that wrestling is anime for rednecks,” Williams says. The web is stuffed with lists of anime-loving execs: Kenny Omega, Sasha Banks, Xavier Woods. It checks out. The best way wrestling heroes are constructed, their rivalries with heels, the storylines that stretch out over years, and even followers’ simple oscillation between loving and hating a personality all would really feel completely at dwelling on any shonen anime. It’s like Dragon Ball Z with figure-four leg locks.

Williams’ story line has modified rather a lot currently, too. As an offensive lineman with the Jacksonville Jaguars within the mid-aughts, Williams wasn’t a lot within the highlight. However he left his soccer profession along with his physique intact, and so he traveled to Houston to coach towards his lifelong objective of changing into a well-known tv wrestler.

He has the appearing expertise for it. Take the tip of 1 latest match: Scottish Titan Drew McIntyre removes the masks of Mace, who’s laid out twitching on the mat. Mace stands up, physique heaving and mouth snarling, and slaps McIntyre within the face. McIntyre then slaps Mace with the masks, sending him crumpling again to the ground. The stunt disqualifies McIntyre. Within the after-show, respiration heavy along with his chin lifted, a victorious Mace grows, very shonen-esque: “So far as I’m involved, Drew McIntyre, you probably did me a favor.”

It’s all artwork, he says. In WWE, Williams crafts personas by amplifying elements of his persona that aren’t essentially on the floor. Vtubing presents that very same launch, with out the bodily limitations of being a 6’7″ man. “I can improve features of my bodily type in actual life,” he says. “However on YouTube, I’m a bit of and cute anime boy, which can also be me. It’s all in right here,” he says.

Breaking into that world just isn’t not like debuting as a wrestler, however with a distinct set of norms. Initially of a Vtuber’s “birthday” stream, they construct pressure with music as followers filter in. Then, they slowly reveal elements of their persona—first their bodily type after which their persona. In his first video, Jibo’s octopus cap and extensive, purple eyes slowly stand up from the underside of the display. He smiles, swaying backwards and forwards, then posts an inventory of his favourite “squideogames,” anime, and music—all of which appear to replicate his precise tastes. A pair thousand viewers watched, together with well-known Vtuber Ironmouse. “Ahhh kawaii,” she wrote in chat.

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